Majdi Badri - Mechanicraft and Contextcraft

Mechanicraft
Designs core game mechanics - the verbs that player performs most often in the game. Works closely with Toycrafters to come up with mechanics that best leverage the affordances and unique quirkiness of the AR toys.

Contextcraft
Designs and devises cool contexts that allow the game mechanics to feel relevant and integrated with the game world. Crafts the implied narrative and context through which players make meaning in the game. Works closely with Mechanicrafters to iteratively craft contexts so that the game mechanics have the strongest appeal and cognitive framing for the player. Works closely with all four Content Teams so that the context and implied narrative is as clearly and evocatively conveyed through art and sound.

David Bayzer - Surfacecraft and Procedural Shaman

Surfacecraft
Iteratively develops a singular art vision for all the instantiated 2D and 3D game content (works closely with Procedural Shaman to do this). Designs 2D imagery such as sprites, textures, buttons, etc. Devises simple, slick, and appealing user interface and visual feedback mechanisms. Works closely with Contextcrafters to develop imagery and surfaces that inform the implied narrative in the most salient ways.

Procedural Shaman
Designs and devises the coolest ways to procedurally generate content and use all the instantiated 2D and 3D content, sound and music that the other Content Teams create. Jerryrigs the art pipeline when it grumbles and breaks.

Paul Brom - Toycraft and Challengecraft

Toycraft
Designs and implements code that gets simple, clear, and reliable reactivity working in AR. Comes up with lots of novel, playful, and intuitive ways of interacting with AR on mobile devices. This is the most important position on the team because everything will be built up from the little toys you create.

Challengecraft
Designs and devises algorithms that manifest moments of flow in the gameplay. Designs and devises algorithms that control enemy or world challenge logic and behavior. Works closely with Contextcrafter to iteratively develop these challenges so that they reinforce the game context and implied narrative.

Joe Elsey - Surfacecraft and Volumecraft

Surfacecraft
Iteratively develops a singular art vision for all the instantiated 2D and 3D game content (works closely with Procedural Shaman to do this). Designs 2D imagery such as sprites, textures, buttons, etc. Devises simple, slick, and appealing user interface and visual feedback mechanisms. Works closely with Contextcrafters to develop imagery and surfaces that inform the implied narrative in the most salient ways.

Volumecraft
Models and animates simple mesh geometry and characters that thrive in the game's context and implied narrative (working closely with Contextcrafters to do this). Works closely with Procedural Shaman to iteratively develop models and animations that can create the most stunning looks and effects in game.

Brian Gabor Jr. - Flowbridge and Contextcraft

Flowbridge
Pays special attention to the clarity and pacing of the experience from the moment players launch the toy or game to the moment they close it. Works closely with Challengecrafters to ensure the game flows. Polishes and refines the overall difficulty curve of the game. Interjects ideas and feedback to any teammate at anytime if they see any opportunity to improve the overall player experience. Advocates for the player - represents and pushes for an experience that satisfies the players' inner idiot. Runs playtests, analyzes results, and communicates to team his recommendations for the next round of iteration.

Contextcraft
Designs and devises cool contexts that allow the game mechanics to feel relevant and integrated with the game world. Crafts the implied narrative and context through which players make meaning in the game. Works closely with Mechanicrafters to iteratively craft contexts so that the game mechanics have the strongest appeal and cognitive framing for the player. Works closely with all four Content Teams so that the context and implied narrative is as clearly and evocatively conveyed through art and sound.

Michael Langley - Surfacecraft and Volumecraft

Surfacecraft
Iteratively develops a singular art vision for all the instantiated 2D and 3D game content (works closely with Procedural Shaman to do this). Designs 2D imagery such as sprites, textures, buttons, etc. Devises simple, slick, and appealing user interface and visual feedback mechanisms. Works closely with Contextcrafters to develop imagery and surfaces that inform the implied narrative in the most salient ways.

Volumecraft
Models and animates simple mesh geometry and characters that thrive in the game's context and implied narrative (working closely with Contextcrafters to do this). Works closely with Procedural Shaman to iteratively develop models and animations that can create the most stunning looks and effects in game.

David Laskey - Toycraft and Procedural Shaman

Toycraft
Designs and implements code that gets simple, clear, and reliable reactivity working in AR. Comes up with lots of novel, playful, and intuitive ways of interacting with AR on mobile devices. This is the most important position on the team because everything will be built up from the little toys you create.

Procedural Shaman
Designs and devises the coolest ways to procedurally generate content and use all the instantiated 2D and 3D content, sound and music that the other Content Teams create. Jerryrigs the art pipeline when it grumbles and breaks.

Ted Molinski - Toycraft and Mechanicraft

Toycraft
Designs and implements code that gets simple, clear, and reliable reactivity working in AR. Comes up with lots of novel, playful, and intuitive ways of interacting with AR on mobile devices. This is the most important position on the team because everything will be built up from the little toys you create.

Mechanicraft
Designs core game mechanics - the verbs that player performs most often in the game. Works closely with Toycrafters to come up with mechanics that best leverage the affordances and unique quirkiness of the AR toys.

Robert Polzin - Surfacecraft and Mechanicraft

Surfacecraft
Iteratively develops a singular art vision for all the instantiated 2D and 3D game content (works closely with Procedural Shaman to do this). Designs 2D imagery such as sprites, textures, buttons, etc. Devises simple, slick, and appealing user interface and visual feedback mechanisms. Works closely with Contextcrafters to develop imagery and surfaces that inform the implied narrative in the most salient ways.

Mechanicraft
Designs core game mechanics - the verbs that player performs most often in the game. Works closely with Toycrafters to come up with mechanics that best leverage the affordances and unique quirkiness of the AR toys.

Joe Scalzo - Contextcraft and Soundcraft

Contextcraft
Designs and devises cool contexts that allow the game mechanics to feel relevant and integrated with the game world. Crafts the implied narrative and context through which players make meaning in the game. Works closely with Mechanicrafters to iteratively craft contexts so that the game mechanics have the strongest appeal and cognitive framing for the player. Works closely with all four Content Teams so that the context and implied narrative is as clearly and evocatively conveyed through art and sound.

Soundcraft
Designs and devises the entire soundscape of the game from the moment the player loads the game to the moment they close it. Works closely with Contextcrafters so that the music, sound effects, and synesthetic blips and wooshes are all iteratively developed so they push the implied narrative of the game in the most evocative ways.

Brian Schrank - Devcraft and ARcraft

Devcraft
Devises the development process so that some cool AR Toys and Games actually get finished and are polished. Helps teammates thrive on the project. Pays special attention to mitigating project risks.

ARcraft
Communicates to and guides the team so that we leverage augmented reality in the most fruitful ways.

Joe Stramaglia - Challengecraft and Soundcraft

Challengecraft
Designs and devises algorithms that manifest moments of flow in the gameplay. Designs and devises algorithms that control enemy or world challenge logic and behavior. Works closely with Contextcrafter to iteratively develop these challenges so that they reinforce the game context and implied narrative.

Soundcraft
Designs and devises the entire soundscape of the game from the moment the player loads the game to the moment they close it. Works closely with Contextcrafters so that the music, sound effects, and synesthetic blips and wooshes are all iteratively developed so they push the implied narrative of the game in the most evocative ways.

Ray Tan - Challengecraft, Surfacecraft, and Trollmaster

Challengecraft
Designs and devises algorithms that manifest moments of flow in the gameplay. Designs and devises algorithms that control enemy or world challenge logic and behavior. Works closely with Contextcrafter to iteratively develop these challenges so that they reinforce the game context and implied narrative.

Surfacecraft
Iteratively develops a singular art vision for all the instantiated 2D and 3D game content (works closely with Procedural Shaman to do this). Designs 2D imagery such as sprites, textures, buttons, etc. Devises simple, slick, and appealing user interface and visual feedback mechanisms. Works closely with Contextcrafters to develop imagery and surfaces that inform the implied narrative in the most salient ways.

Trollmaster
Wishes to surprise and tease the player in the most pleasurable ways (for the player). Works closely with Flowbridges and challenges them so that the game has quirkiness, character, and vitality.

Phil Tibitoski - Flowbridge

Flowbridge
Pays special attention to the clarity and pacing of the experience from the moment players launch the toy or game to the moment they close it. Works closely with Challengecrafters to ensure the game flows. Polishes and refines the overall difficulty curve of the game. Interjects ideas and feedback to any teammate at anytime if they see any opportunity to improve the overall player experience. Advocates for the player - represents and pushes for an experience that satisfies the players' inner idiot. Runs playtests, analyzes results, and communicates to team his recommendations for the next round of iteration.

Brian von Kuster - Volumecraft and Procedural Shaman

Volumecraft
Models and animates simple mesh geometry and characters that thrive in the game's context and implied narrative (working closely with Contextcrafters to do this). Works closely with Procedural Shaman to iteratively develop models and animations that can create the most stunning looks and effects in game.

Procedural Shaman
Designs and devises the coolest ways to procedurally generate content and use all the instantiated 2D and 3D content, sound and music that the other Content Teams create. Jerryrigs the art pipeline when it grumbles and breaks.

Logan Wright - Soundcraft

Soundcraft
Designs and devises the entire soundscape of the game from the moment the player loads the game to the moment they close it. Works closely with Contextcrafters so that the music, sound effects, and synesthetic blips and wooshes are all iteratively developed so they push the implied narrative of the game in the most evocative ways.